By Judith Mugeni As I sit here, a futurepreneur (we don't need big office spaces to do some work, work can be done anytime and anywhere, just need connection), at Naked Restaurant Morningside, Johannesburg, South Africa, I can't help but eaves drop as a lady explains this space that I am sitting in. I am … Continue reading “Good things happen when you smile or when you are naked”: My Naked Kitchen and Coffee Bar experience as an entrepreneur.
By Judith Mugeni In varsity I wrote a paper. The purpose of the study was to evaluate the advantageousness of customer lifetime value (CLV) as a metric for customer selection and marketing resource allocation for a small businesses operating in South Africa. Customer Lifetime value is defined by (Bick, 2011) as the “present value of … Continue reading Customer Lifetime Value (CLV)- Entrepreneurs, you can generate more revenue if you use a customer focused approach.
By Judith Mugeni Lessons from our creating your brand seminar 💥. Whether you are looking for a job, a promotion, new business, you must study your target (audience) and what their needs are (requirements), you must showcase how you meet their needs (point of parity) but most importantly what that extra zing is that makes … Continue reading Building your brand. How to WIN in your career, business, life.
As per Google Search: Stone Ad Consultant Johannesburg 011 447 0168 WEBSITE DIRECTIONS Glm Group Pty Ltd Ad 1 review · Design Agency Randburg 010 594 9802 WEBSITE DIRECTIONS Ebony+Ivory Integrated Advertising Agency 5.0 (4) · Advertising Agency Johannesburg 011 327 6871 Closed ⋅ Opens 8AM Mon WEBSITE DIRECTIONS AVATAR Agency 5.0 (4) · Internet … Continue reading Marketing Companies in Johannesburg
As published: http://witsvuvuzela.com/2017/08/06/cool-kid-on-campus-candice-chirwa/ Academic, businesswoman, motivational speaker and United Nations junior consultant Candice Chirwa, is taking the world by storm and adding her own special brand of “black girl magic” to resolving gender issues. Chirwa talked to Wits Vuvuzela about her successes, struggles and future aspirations. Currently studying her honours in international relations at Wits, Chirwa … Continue reading Meet this weeks cool kid on campus, Candice Chirwa.
By Judith Mugeni 6 January, 2018 Below is my personal journey to how I became a marketer. I use my experience to illustrate how I got to where I am to day and how am still growing as an individual. I am hoping that it will help you in your marketing journey. Looking back 13 … Continue reading How I became a marketer.
“You cannot hope to build a better world without improving the individuals. To that end, each of us must work for his own improvement and, at the same time, share a general responsibility for all humanity, our particular duty being to aid those to whom we think we can be most useful. “ Marie Curie … Continue reading Building a Personal Brand is a necessity, it’s more than a new year’s resolution.
By Peter Montoya (2002) Published by Personal Branding Press / ISBN: 0967450616 Summary by Graham Wilson The Personal Branding Phenomenon 1 A quick overview – why I have summarised this book 1 Seeing yourself as a business 2 What is personal branding? 2 The principle of the ‘domain’ 3 Eight ‘laws’ of personal branding 4 … Continue reading The Personal Branding Phenomenon
Judith Mugeni shares her thoughts on how the road to success is a bumpy one, know that success is inevitable.
By Judith Mugeni, July 4, 2016 The dictionary offers the following definition of an intangible benefit: Subjective benefits that cannot be measured in monetary terms (business dictionary). Really? Or is it a question of how do i turn those subjective elements into tangibles because they are important to this valuation? So you have an amazing property/brand/offering/asset, you can probably … Continue reading Putting Money to the things you can’t see, how much is it really worth?
By Jordy Mugeni Integration in a very simplistic way refers to two different entities in the same or different geographical, physical locations exchanging messages, information, cultures, inventions, goods, experiences, knowledge; those entities could be people, group of people, families, nations, shared resources, processes, systems, and applications. Let us call that process communication. In principle, all … Continue reading Is there a need for Integration Architecture in an organisation nowadays?
By Edgar Kapanga The world is a tough place and it needs to be, for if it weren't, we would not be challenged to grow, to be better or to dream bigger It is when we are challenged that we allow ourselves to dig deeper, search further and seek higher. Those that achieve allow others … Continue reading We are our best when challenged
By Gilbert Kumpukwe I always wondered, as many of you probably have too, what it's like to be featured in an ad; as a celeb. The glory of seeing your face on a billboard doing something serious, looking stern yet seductive… in a professional suit… and an aura of James Bond…Black! You know what I … Continue reading My brand experience, new ways in customer engagement, retention and acquisition.
By Judith Mugeni January 12, 2015 Strategy Simplified: How to gain a competitive advantage in the ParkRun and Walking/Running races in 2015 Let us begin 2015 with creating strategies using an analogy close to my heart: running to keep healthy. Many people ask what a strategy is (a plan of action not just a plan) … Continue reading Strategy Simplified:Competitive advantage in the 2015 Races
By Judith Mugeni A load shedding analogy: in 2016, remember that Social Media is the Power and PR is the Generator. South Africa, we felt the impact of Eskom's load shedding in our lives, however one can argue that as time went by, we started following the power outage schedules and some of us planned … Continue reading In 2016, Keep your Brand World lights on. A load shedding analogy: Social Media is the Power & PR is the Generator.