Yzeup Connect

YzeUp Knowledge Share: SWEAT your sponsorship Assets Seminar – How to get the most from your sponsorship marketing spend.

YzeUp Knowledge Share: Sweat your sponsorship Assets Seminar – How to get the most from your sponsorship marketing spend. Presented by In association with BMI Sport  Event Background and Objectives: Maximising sponsorship investment doesn’t have to be rocket science. In theory and in practice in some cases, we know that sponsoring an event can do […]

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AWS POWERED SOLUTIONS WORKSHOP SERIES

According to Amazon, AWS provides a comprehensive suite of services and solutions to run sophisticated and scalable applications to help achieve better business outcomes. Running your applications in the AWS Cloud can help you move faster, operate more securely, and save substantial costs; all while benefitting from the agility, scale and performance of the cloud. YzeUp […]

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“Good things happen when you smile or when you are naked”: My Naked Kitchen and Coffee Bar experience as an entrepreneur.

By Judith Mugeni As I sit here, a futurepreneur (we don’t need big office spaces to do some work, work can be done anytime and anywhere, just need connection), at Naked Restaurant Morningside, Johannesburg, South Africa, I can’t help but eaves drop as a lady explains this space that I am sitting in. I am […]

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Customer Lifetime Value (CLV)- Entrepreneurs, you can generate more revenue if you use a customer focused approach.

By Judith Mugeni In varsity I wrote a paper.  The purpose of the study was to evaluate the advantageousness of customer lifetime value (CLV) as a metric for customer selection and marketing resource allocation for a small businesses operating in South Africa. Customer Lifetime value is defined by (Bick, 2011) as the “present value of […]

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Marketing Companies in Johannesburg

As per Google Search: Stone Ad Consultant  Johannesburg 011 447 0168 WEBSITE DIRECTIONS Glm Group Pty Ltd Ad 1 review · Design Agency  Randburg 010 594 9802 WEBSITE DIRECTIONS Ebony+Ivory Integrated Advertising Agency 5.0 (4) · Advertising Agency  Johannesburg 011 327 6871 Closed ⋅ Opens 8AM Mon WEBSITE DIRECTIONS AVATAR Agency 5.0 (4) · Internet […]

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Meet this weeks cool kid on campus, Candice Chirwa.

As published: http://witsvuvuzela.com/2017/08/06/cool-kid-on-campus-candice-chirwa/ Academic, businesswoman, motivational speaker and United Nations junior consultant Candice Chirwa, is taking the world by storm and adding her own special brand of “black girl magic” to resolving gender issues. Chirwa talked to Wits Vuvuzela about her successes, struggles and future aspirations. Currently studying her honours in international relations at Wits, Chirwa […]

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How I became a marketer.

By Judith Mugeni 6 January, 2018 Below is my personal journey to how I became a marketer. I use my experience to illustrate how I got to where I am to day and how am still growing as an individual. I am hoping that it will help you in your marketing journey. Looking back 13 […]

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The Personal Branding Phenomenon

By Peter Montoya (2002) Published by Personal Branding Press / ISBN: 0967450616 Summary by Graham Wilson The Personal Branding Phenomenon 1 A quick overview – why I have summarised this book 1 Seeing yourself as a business 2 What is personal branding? 2 The principle of the ‘domain’ 3 Eight ‘laws’ of personal branding 4 […]

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Putting Money to the things you can’t see, how much is it really worth?

By Judith Mugeni, July 4, 2016 The dictionary offers the following definition of an intangible benefit: Subjective benefits that cannot be measured in monetary terms (business dictionary). Really? Or is it a question of how do i turn those subjective elements into tangibles because they are important to this valuation? So you have an amazing property/brand/offering/asset, you can probably […]

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Is there a need for Integration Architecture in an organisation nowadays?

By Jordy Mugeni Integration in a very simplistic way refers to two different entities in the same or different geographical, physical locations exchanging messages, information, cultures, inventions, goods, experiences, knowledge; those entities could be people, group of people, families, nations, shared resources, processes, systems, and applications. Let us call that process communication. In principle, all […]

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