Building a Personal Brand is a necessity, it’s more than a new year’s resolution.

“You cannot hope to build a better world without improving the individuals. To that end, each of us must work for his own improvement and, at the same time, share a general responsibility for all humanity, our particular duty being to aid those to whom we think we can be most useful. “ Marie Curie … Continue reading Building a Personal Brand is a necessity, it’s more than a new year’s resolution.

Strategy Simplified:Competitive advantage in the 2015 Races

By Judith Mugeni January 12, 2015 Strategy Simplified: How to gain a competitive advantage in the ParkRun and Walking/Running races in 2015 Let us begin 2015 with creating strategies using an analogy close to my heart: running to keep healthy. Many people ask what a strategy is (a plan of action not just a plan) … Continue reading Strategy Simplified:Competitive advantage in the 2015 Races

Why is it so hard to set brand objectives?

By Judith Mugeni I have heard this many times, "we have been working with junior marketers that don't even know their own objectives are" or declines of strategically fit properties because "they do not align with our objectives" But when you dig deeper, when you engage further on the question, so what exactly are your … Continue reading Why is it so hard to set brand objectives?