Customer Lifetime Value (CLV)- Entrepreneurs, you can generate more revenue if you use a customer focused approach.

By Judith Mugeni In varsity I wrote a paper.  The purpose of the study was to evaluate the advantageousness of customer lifetime value (CLV) as a metric for customer selection and marketing resource allocation for a small businesses operating in South Africa. Customer Lifetime value is defined by (Bick, 2011) as the “present value of … Continue reading Customer Lifetime Value (CLV)- Entrepreneurs, you can generate more revenue if you use a customer focused approach.