My brand experience, new ways in customer engagement, retention and acquisition.

By Gilbert Kumpukwe I always wondered, as many of you probably have too, what it's like to be featured in an ad; as a celeb. The glory of seeing your face on a billboard doing something serious, looking stern yet seductive… in a professional suit… and an aura of James Bond…Black! You know what I … Continue reading My brand experience, new ways in customer engagement, retention and acquisition.

In 2016, Keep your Brand World lights on. A load shedding analogy: Social Media is the Power & PR is the Generator.

By Judith Mugeni A load shedding analogy: in 2016, remember that Social Media is the Power and PR is the Generator. South Africa, we felt the impact of Eskom's load shedding in our lives, however one can argue that as time went by, we started following the power outage schedules and some of us planned … Continue reading In 2016, Keep your Brand World lights on. A load shedding analogy: Social Media is the Power & PR is the Generator.

Why is it so hard to set brand objectives?

By Judith Mugeni I have heard this many times, "we have been working with junior marketers that don't even know their own objectives are" or declines of strategically fit properties because "they do not align with our objectives" But when you dig deeper, when you engage further on the question, so what exactly are your … Continue reading Why is it so hard to set brand objectives?