Customer Lifetime Value (CLV)- Entrepreneurs, you can generate more revenue if you use a customer focused approach.

By Judith Mugeni In varsity I wrote a paper.  The purpose of the study was to evaluate the advantageousness of customer lifetime value (CLV) as a metric for customer selection and marketing resource allocation for a small businesses operating in South Africa. Customer Lifetime value is defined by (Bick, 2011) as the “present value of … Continue reading Customer Lifetime Value (CLV)- Entrepreneurs, you can generate more revenue if you use a customer focused approach.

Building a Personal Brand is a necessity, it’s more than a new year’s resolution.

“You cannot hope to build a better world without improving the individuals. To that end, each of us must work for his own improvement and, at the same time, share a general responsibility for all humanity, our particular duty being to aid those to whom we think we can be most useful. “ Marie Curie … Continue reading Building a Personal Brand is a necessity, it’s more than a new year’s resolution.

Cloud Services are Floating, Africa Let’s Tap Into Them to Catch Up, Build, Innovate and Lead

By Jordy Mugeni Exposure: They say  “a moment's insight is sometimes worth a life's experience.” I have to admit that It was only after attending the Oracle Open World 2015 in San Francisco and listening to some of the global leaders and experts like of Larry Ellison, Brian Krzanich, Mark Hurd, Abidali Neemuchwala and James … Continue reading Cloud Services are Floating, Africa Let’s Tap Into Them to Catch Up, Build, Innovate and Lead