The Personal Branding Phenomenon

By Peter Montoya (2002) Published by Personal Branding Press / ISBN: 0967450616 Summary by Graham Wilson The Personal Branding Phenomenon 1 A quick overview – why I have summarised this book 1 Seeing yourself as a business 2 What is personal branding? 2 The principle of the ‘domain’ 3 Eight ‘laws’ of personal branding 4 […]

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Putting Money to the things you can’t see, how much is it really worth?

By Judith Mugeni, July 4, 2016 The dictionary offers the following definition of an intangible benefit: Subjective benefits that cannot be measured in monetary terms (business dictionary). Really? Or is it a question of how do i turn those subjective elements into tangibles because they are important to this valuation? So you have an amazing property/brand/offering/asset, you can probably […]

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An Event is a brand too!

For the past 8 years I have been a marketeer in the Sport and Entertainment Industry, and I must say most of my time was skewed towards growing brands in the sport arena. This is perfectly understandable as per the IEG report, sport has been occupying the lion share of sponsorship spend for a long […]

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