By Judith Mugeni January 12, 2015 Strategy Simplified: How to gain a competitive advantage in the ParkRun and Walking/Running races in 2015 Let us begin 2015 with creating strategies using an analogy close to my heart: running to keep healthy. Many people ask what a strategy is (a plan of action not just a plan) … Continue reading Strategy Simplified:Competitive advantage in the 2015 Races
By Judith Mugeni A load shedding analogy: in 2016, remember that Social Media is the Power and PR is the Generator. South Africa, we felt the impact of Eskom's load shedding in our lives, however one can argue that as time went by, we started following the power outage schedules and some of us planned … Continue reading In 2016, Keep your Brand World lights on. A load shedding analogy: Social Media is the Power & PR is the Generator.
By Judith Mugeni June 28, 2016 This article was sparked by an engaging conversation with my esteemed colleague @BongaSebesho which sparked the need to put my thoughts onto paper for marketers. A Bunny Chow is not a Kota. This is a great a starting point for marketing across borders in Africa or within the same country … Continue reading Pan African Marketing, A Bunny Chow is not a Kota (African consumers are not all the same).
By Edgar Kapanga Everyone keeps raving about how Africa is the next great frontier in terms of growth, innovation and opportunity, yet few people really quantify these claims. A claim with no promise is just wishful thinking, but we are not here on a wish and a prayer. We are purposed beings, seeking bigger, better, … Continue reading Africa Uncharted
By Asante Kapanga How is it that you have so much time? is the question I get asked a lot and the truth is it took the rest of my life to cement this notion of being 'a morning person'. Growing up in a family of five children, time was of the essence as you … Continue reading Staying ahead of time
By Jordy Mugeni Exposure: They say “a moment's insight is sometimes worth a life's experience.” I have to admit that It was only after attending the Oracle Open World 2015 in San Francisco and listening to some of the global leaders and experts like of Larry Ellison, Brian Krzanich, Mark Hurd, Abidali Neemuchwala and James … Continue reading Cloud Services are Floating, Africa Let’s Tap Into Them to Catch Up, Build, Innovate and Lead
By Judith Mugeni I have heard this many times, "we have been working with junior marketers that don't even know their own objectives are" or declines of strategically fit properties because "they do not align with our objectives" But when you dig deeper, when you engage further on the question, so what exactly are your … Continue reading Why is it so hard to set brand objectives?
By Gilbert Kumpukwe It hasn't been long since I started a new career, venturing into the ever changing digital marketing world. And since then, I've worked in two small businesses and one award winning innovative startup that has taken its learning locally and pivoted itself to international success. During my brief time and experience, I … Continue reading Startup life vs Small business(SME). 5 things I learned about accelerating business growth…
For the past 8 years I have been a marketeer in the Sport and Entertainment Industry, and I must say most of my time was skewed towards growing brands in the sport arena. This is perfectly understandable as per the IEG report, sport has been occupying the lion share of sponsorship spend for a long … Continue reading An Event is a brand too!
"I work hard not because of "them" but because it's MY work and it reflects on me," Judith M, 2018 If you view your work as YOUR portfolio of evidence, you will pour yourself into it and submit a 99% effort versus when you view your work as deliverables only, working for the sake of … Continue reading #WorkEthic. Put your signature on your work
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