The 7 Ps of marketing are a set of key principles that are at the very heart of your marketing strategy. Jointly they are referred to as the marketing mix. The 7 Ps marketing mix is a framework that is also used for marketing campaign planning. The purpose of this masterclass – workshop format is […]Read More THE 7PS OF MARKETING – PERSONAL & PROFESSIONAL BRAND STRATEGY MASTERCLASS
#smallbusiness101 The first step in forming business partnerships should be to put what each partner’s roles and responsibilities are going to be, each partner’s contribution, equity/profit share and most importantly shared VALUES. What usually happens: emotions get ahead of us, we have a business idea, we partner with like minded individuals (at least that’s what we […]Read More Importance of a partnership agreement in a small business
Africa needs more employers. My point of departure: Job Creators will also need Job Seekers to run a successful organisation “You are the BOSS” that cool word that is now everywhere, music lyrics, movies, merchandise (T-shirts, Caps), #Bosslife is the way and why shouldn’t it be? Ambition as per Oxford dictionary – a strong desire to […]Read More To Job Seek or Job Create?
YzeUp Knowledge Share: Sweat your sponsorship Assets Seminar – How to get the most from your sponsorship marketing spend. Presented by In association with BMI Sport Event Background and Objectives: Maximising sponsorship investment doesn’t have to be rocket science. In theory and in practice in some cases, we know that sponsoring an event can do […]Read More YzeUp Knowledge Share: SWEAT your sponsorship Assets Seminar – How to get the most from your sponsorship marketing spend.
According to Amazon, AWS provides a comprehensive suite of services and solutions to run sophisticated and scalable applications to help achieve better business outcomes. Running your applications in the AWS Cloud can help you move faster, operate more securely, and save substantial costs; all while benefitting from the agility, scale and performance of the cloud. YzeUp […]Read More AWS POWERED SOLUTIONS WORKSHOP SERIES
By Judith Mugeni As I sit here, a futurepreneur (we don’t need big office spaces to do some work, work can be done anytime and anywhere, just need connection), at Naked Restaurant Morningside, Johannesburg, South Africa, I can’t help but eaves drop as a lady explains this space that I am sitting in. I am […]Read More “Good things happen when you smile or when you are naked”: My Naked Kitchen and Coffee Bar experience as an entrepreneur.
By Judith Mugeni 6 January, 2018 Below is my personal journey to how I became a marketer. I use my experience to illustrate how I got to where I am to day and how am still growing as an individual. I am hoping that it will help you in your marketing journey. Looking back 13 […]Read More How I became a marketer.
By Judith Mugeni June 28, 2016 This article was sparked by an engaging conversation with my esteemed colleague @BongaSebesho which sparked the need to put my thoughts onto paper for marketers. A Bunny Chow is not a Kota. This is a great a starting point for marketing across borders in Africa or within the same country […]Read More Pan African Marketing, A Bunny Chow is not a Kota (African consumers are not all the same).
By Edgar Kapanga Everyone keeps raving about how Africa is the next great frontier in terms of growth, innovation and opportunity, yet few people really quantify these claims. A claim with no promise is just wishful thinking, but we are not here on a wish and a prayer. We are purposed beings, seeking bigger, better, […]Read More Africa Uncharted