Embracing YOUR greatness – Sustainable Income Generation Tips

If we start from a positive place, then we let positivity flow into our veins. Our next YzeUp Knowledge share session is entitled "embracing your greatness." We will be sharing on how to generate income, sustainably. Everyone has an innate ability to be great, it is our circumstances, the path that we navigate through  this … Continue reading Embracing YOUR greatness – Sustainable Income Generation Tips

Customer Lifetime Value (CLV)- Entrepreneurs, you can generate more revenue if you use a customer focused approach.

By Judith Mugeni In varsity I wrote a paper.  The purpose of the study was to evaluate the advantageousness of customer lifetime value (CLV) as a metric for customer selection and marketing resource allocation for a small businesses operating in South Africa. Customer Lifetime value is defined by (Bick, 2011) as the “present value of … Continue reading Customer Lifetime Value (CLV)- Entrepreneurs, you can generate more revenue if you use a customer focused approach.

Building your brand. How to WIN in your career, business, life.

By Judith Mugeni Lessons from our creating your brand seminar 💥. Whether you are looking for a job, a promotion, new business, you must study your target (audience) and what their needs are (requirements), you must showcase how you meet their needs (point of parity) but most importantly what that extra zing is that makes … Continue reading Building your brand. How to WIN in your career, business, life.

Building a Personal Brand is a necessity, it’s more than a new year’s resolution.

“You cannot hope to build a better world without improving the individuals. To that end, each of us must work for his own improvement and, at the same time, share a general responsibility for all humanity, our particular duty being to aid those to whom we think we can be most useful. “ Marie Curie … Continue reading Building a Personal Brand is a necessity, it’s more than a new year’s resolution.

Strategy Simplified:Competitive advantage in the 2015 Races

By Judith Mugeni January 12, 2015 Strategy Simplified: How to gain a competitive advantage in the ParkRun and Walking/Running races in 2015 Let us begin 2015 with creating strategies using an analogy close to my heart: running to keep healthy. Many people ask what a strategy is (a plan of action not just a plan) … Continue reading Strategy Simplified:Competitive advantage in the 2015 Races

Why is it so hard to set brand objectives?

By Judith Mugeni I have heard this many times, "we have been working with junior marketers that don't even know their own objectives are" or declines of strategically fit properties because "they do not align with our objectives" But when you dig deeper, when you engage further on the question, so what exactly are your … Continue reading Why is it so hard to set brand objectives?

An Event is a brand too!

For the past 8 years I have been a marketeer in the Sport and Entertainment Industry, and I must say most of my time was skewed towards growing brands in the sport arena. This is perfectly understandable as per the IEG report, sport has been occupying the lion share of sponsorship spend for a long … Continue reading An Event is a brand too!

#WorkEthic. Put your signature on your work

"I work hard not because of "them" but because it's MY work and it reflects on me," Judith M, 2018 If you view your work as YOUR portfolio of evidence, you will pour yourself into it and submit  a 99% effort versus when you view your work as deliverables only, working for the sake of … Continue reading #WorkEthic. Put your signature on your work