Customer Lifetime Value (CLV)- Entrepreneurs, you can generate more revenue if you use a customer focused approach.

By Judith Mugeni In varsity I wrote a paper.  The purpose of the study was to evaluate the advantageousness of customer lifetime value (CLV) as a metric for customer selection and marketing resource allocation for a small businesses operating in South Africa. Customer Lifetime value is defined by (Bick, 2011) as the “present value of … Continue reading Customer Lifetime Value (CLV)- Entrepreneurs, you can generate more revenue if you use a customer focused approach.

Building your brand. How to WIN in your career, business, life.

By Judith Mugeni Lessons from our creating your brand seminar 💥. Whether you are looking for a job, a promotion, new business, you must study your target (audience) and what their needs are (requirements), you must showcase how you meet their needs (point of parity) but most importantly what that extra zing is that makes … Continue reading Building your brand. How to WIN in your career, business, life.

Startup life vs Small business(SME). 5 things I learned about accelerating business growth…

By Gilbert Kumpukwe It hasn't been long since I started a new career, venturing into the ever changing digital marketing world. And since then, I've worked in two small businesses and one award winning innovative startup that has taken its learning locally and pivoted itself to international success. During my brief time and experience, I … Continue reading Startup life vs Small business(SME). 5 things I learned about accelerating business growth…