Customer Lifetime Value (CLV)- Entrepreneurs, you can generate more revenue if you use a customer focused approach.

By Judith Mugeni In varsity I wrote a paper.  The purpose of the study was to evaluate the advantageousness of customer lifetime value (CLV) as a metric for customer selection and marketing resource allocation for a small businesses operating in South Africa. Customer Lifetime value is defined by (Bick, 2011) as the “present value of … Continue reading Customer Lifetime Value (CLV)- Entrepreneurs, you can generate more revenue if you use a customer focused approach.

Building your brand. How to WIN in your career, business, life.

By Judith Mugeni Lessons from our creating your brand seminar 💥. Whether you are looking for a job, a promotion, new business, you must study your target (audience) and what their needs are (requirements), you must showcase how you meet their needs (point of parity) but most importantly what that extra zing is that makes … Continue reading Building your brand. How to WIN in your career, business, life.

Building a Personal Brand is a necessity, it’s more than a new year’s resolution.

“You cannot hope to build a better world without improving the individuals. To that end, each of us must work for his own improvement and, at the same time, share a general responsibility for all humanity, our particular duty being to aid those to whom we think we can be most useful. “ Marie Curie … Continue reading Building a Personal Brand is a necessity, it’s more than a new year’s resolution.

The Personal Branding Phenomenon

By Peter Montoya (2002) Published by Personal Branding Press / ISBN: 0967450616 Summary by Graham Wilson The Personal Branding Phenomenon 1 A quick overview – why I have summarised this book 1 Seeing yourself as a business 2 What is personal branding? 2 The principle of the ‘domain’ 3 Eight ‘laws’ of personal branding 4 … Continue reading The Personal Branding Phenomenon

Staying ahead of time

By Asante Kapanga How is it that you have so much time? is the question I get asked a lot and the truth is it took the rest of my life to cement this notion of being 'a morning person'. Growing up in a family of five children, time was of the essence as you … Continue reading Staying ahead of time

#WorkEthic. Put your signature on your work

"I work hard not because of "them" but because it's MY work and it reflects on me," Judith M, 2018 If you view your work as YOUR portfolio of evidence, you will pour yourself into it and submit  a 99% effort versus when you view your work as deliverables only, working for the sake of … Continue reading #WorkEthic. Put your signature on your work