Customer Lifetime Value (CLV)- Entrepreneurs, you can generate more revenue if you use a customer focused approach.

By Judith Mugeni In varsity I wrote a paper.  The purpose of the study was to evaluate the advantageousness of customer lifetime value (CLV) as a metric for customer selection and marketing resource allocation for a small businesses operating in South Africa. Customer Lifetime value is defined by (Bick, 2011) as the “present value of […]

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Marketing Companies in Johannesburg

As per Google Search: Stone Ad Consultant  Johannesburg 011 447 0168 WEBSITE DIRECTIONS Glm Group Pty Ltd Ad 1 review · Design Agency  Randburg 010 594 9802 WEBSITE DIRECTIONS Ebony+Ivory Integrated Advertising Agency 5.0 (4) · Advertising Agency  Johannesburg 011 327 6871 Closed ⋅ Opens 8AM Mon WEBSITE DIRECTIONS AVATAR Agency 5.0 (4) · Internet […]

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The Personal Branding Phenomenon

By Peter Montoya (2002) Published by Personal Branding Press / ISBN: 0967450616 Summary by Graham Wilson The Personal Branding Phenomenon 1 A quick overview – why I have summarised this book 1 Seeing yourself as a business 2 What is personal branding? 2 The principle of the ‘domain’ 3 Eight ‘laws’ of personal branding 4 […]

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Putting Money to the things you can’t see, how much is it really worth?

By Judith Mugeni, July 4, 2016 The dictionary offers the following definition of an intangible benefit: Subjective benefits that cannot be measured in monetary terms (business dictionary). Really? Or is it a question of how do i turn those subjective elements into tangibles because they are important to this valuation? So you have an amazing property/brand/offering/asset, you can probably […]

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In 2016, Keep your Brand World lights on. A load shedding analogy: Social Media is the Power & PR is the Generator.

By Judith Mugeni A load shedding analogy: in 2016, remember that Social Media is the Power and PR is the Generator. South Africa, we felt the impact of Eskom’s load shedding in our lives, however one can argue that as time went by, we started following the power outage schedules and some of us planned […]

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Pan African Marketing, A Bunny Chow is not a Kota (African consumers are not all the same).

By Judith Mugeni June 28, 2016 This article was sparked by an engaging conversation with my esteemed colleague @BongaSebesho which sparked the need to put my thoughts onto paper for marketers. A Bunny Chow is not a Kota. This is a great a starting point for marketing across borders in Africa or within the same country […]

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An Event is a brand too!

For the past 8 years I have been a marketeer in the Sport and Entertainment Industry, and I must say most of my time was skewed towards growing brands in the sport arena. This is perfectly understandable as per the IEG report, sport has been occupying the lion share of sponsorship spend for a long […]

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