The 7 Ps of marketing are a set of key principles that are at the very heart of your marketing strategy. Jointly they are referred to as the marketing mix. The 7 Ps marketing mix is a framework that is also used for marketing campaign planning. The purpose of this masterclass – workshop format is […]Read More THE 7PS OF MARKETING – PERSONAL & PROFESSIONAL BRAND STRATEGY MASTERCLASS
#smallbusiness101 The first step in forming business partnerships should be to put what each partner’s roles and responsibilities are going to be, each partner’s contribution, equity/profit share and most importantly shared VALUES. What usually happens: emotions get ahead of us, we have a business idea, we partner with like minded individuals (at least that’s what we […]Read More Importance of a partnership agreement in a small business
Africa needs more employers. My point of departure: Job Creators will also need Job Seekers to run a successful organisation “You are the BOSS” that cool word that is now everywhere, music lyrics, movies, merchandise (T-shirts, Caps), #Bosslife is the way and why shouldn’t it be? Ambition as per Oxford dictionary – a strong desire to […]Read More To Job Seek or Job Create?
They say charity begins at home. The home, is the place where most of our values and world views are instilled. The home can also be in some cases a place where most of our insecurities are built. For me the home is where I learnt the below values that I have carried with me […]Read More Performance driven values I gained while growing up at home by Judith Mugeni
YzeUp Knowledge Share: Sweat your sponsorship Assets Seminar – How to get the most from your sponsorship marketing spend. Presented by In association with BMI Sport Event Background and Objectives: Maximising sponsorship investment doesn’t have to be rocket science. In theory and in practice in some cases, we know that sponsoring an event can do […]Read More YzeUp Knowledge Share: SWEAT your sponsorship Assets Seminar – How to get the most from your sponsorship marketing spend.
According to Amazon, AWS provides a comprehensive suite of services and solutions to run sophisticated and scalable applications to help achieve better business outcomes. Running your applications in the AWS Cloud can help you move faster, operate more securely, and save substantial costs; all while benefitting from the agility, scale and performance of the cloud. YzeUp […]Read More AWS POWERED SOLUTIONS WORKSHOP SERIES
If we start from a positive place, then we let positivity flow into our veins. Our next YzeUp Knowledge share session is entitled “embracing your greatness.” We will be sharing on how to generate income, sustainably. Everyone has an innate ability to be great, it is our circumstances, the path that we navigate through this […]Read More Embracing YOUR greatness – Sustainable Income Generation Tips
By Judith Mugeni As I sit here, a futurepreneur (we don’t need big office spaces to do some work, work can be done anytime and anywhere, just need connection), at Naked Restaurant Morningside, Johannesburg, South Africa, I can’t help but eaves drop as a lady explains this space that I am sitting in. I am […]Read More “Good things happen when you smile or when you are naked”: My Naked Kitchen and Coffee Bar experience as an entrepreneur.
By Judith Mugeni In varsity I wrote a paper. The purpose of the study was to evaluate the advantageousness of customer lifetime value (CLV) as a metric for customer selection and marketing resource allocation for a small businesses operating in South Africa. Customer Lifetime value is defined by (Bick, 2011) as the “present value of […]Read More Customer Lifetime Value (CLV)- Entrepreneurs, you can generate more revenue if you use a customer focused approach.
By Judith Mugeni Lessons from our creating your brand seminar 💥. Whether you are looking for a job, a promotion, new business, you must study your target (audience) and what their needs are (requirements), you must showcase how you meet their needs (point of parity) but most importantly what that extra zing is that makes […]Read More Building your brand. How to WIN in your career, business, life.
As per Google Search: Stone Ad Consultant Johannesburg 011 447 0168 WEBSITE DIRECTIONS Glm Group Pty Ltd Ad 1 review · Design Agency Randburg 010 594 9802 WEBSITE DIRECTIONS Ebony+Ivory Integrated Advertising Agency 5.0 (4) · Advertising Agency Johannesburg 011 327 6871 Closed ⋅ Opens 8AM Mon WEBSITE DIRECTIONS AVATAR Agency 5.0 (4) · Internet […]Read More Marketing Companies in Johannesburg
As published: http://witsvuvuzela.com/2017/08/06/cool-kid-on-campus-candice-chirwa/ Academic, businesswoman, motivational speaker and United Nations junior consultant Candice Chirwa, is taking the world by storm and adding her own special brand of “black girl magic” to resolving gender issues. Chirwa talked to Wits Vuvuzela about her successes, struggles and future aspirations. Currently studying her honours in international relations at Wits, Chirwa […]Read More Meet this weeks cool kid on campus, Candice Chirwa.
By Judith Mugeni 6 January, 2018 Below is my personal journey to how I became a marketer. I use my experience to illustrate how I got to where I am to day and how am still growing as an individual. I am hoping that it will help you in your marketing journey. Looking back 13 […]Read More How I became a marketer.
“You cannot hope to build a better world without improving the individuals. To that end, each of us must work for his own improvement and, at the same time, share a general responsibility for all humanity, our particular duty being to aid those to whom we think we can be most useful. “ Marie Curie […]Read More Building a Personal Brand is a necessity, it’s more than a new year’s resolution.
By Peter Montoya (2002) Published by Personal Branding Press / ISBN: 0967450616 Summary by Graham Wilson The Personal Branding Phenomenon 1 A quick overview – why I have summarised this book 1 Seeing yourself as a business 2 What is personal branding? 2 The principle of the ‘domain’ 3 Eight ‘laws’ of personal branding 4 […]Read More The Personal Branding Phenomenon