Episode 2: Building your Brand – Root Strengths & Target Audience

Build your #brand using the #BrandKey Framework – this can be used both for your #Personalbrand and or your #BusinessBrand. We will go through the framework step by step. Today we continue with your #RootStrengths who you are and what your offering is and defining #TargetAudience – who the people that are motivated to use your product/services are. Exercise – on one side write “I AM” very good at, amazing at, best at…positive statements about yourself – and on the other side “I suck at” these are the areas of improvement (if they need to be improved upon). We expand by adding your #brandvision #brandvalues #brandfeatures and #brandbenefits and your #brandpersonality. Have fun and see you next time as we chat about the Competitive Environment and Benefits. Visit our YouTube Channel for more. Link in Bio #personalbrand #brandbuilding #brandstrategy #brandingtips #personaldevelopment #personalgrowth #brandidentity #branddevelopment #smallbusiness #entrepreneur #marketingstrategy #marketingtips

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