Building a Personal Brand is a necessity, it’s more than a new year’s resolution.

“You cannot hope to build a better world without improving the individuals. To that end, each of us must work for his own improvement and, at the same time, share a general responsibility for all humanity, our particular duty being to aid those to whom we think we can be most useful. “ Marie Curie

We are on our third seminar on “creating your personal brand” and what an awesome journey it has been, spending time with individuals from all walks of life, different ages, all races, all looking for personal growth.

After spending about 13 years in the industry building corporate brands, I took on the task of applying similar principles to individuals. I started to speak at the YzeUp (Wise Up). Your Greatness Awaits seminars.

Starting Thought: Ron Carucci in his article published on the Harvard Business Review entitled “Why Self-Improvement Should Be a Group Activity” notes that “continuous personal development is fundamental to career growth, professional satisfaction, and having a broader impact in the world. And while the self-help industry and leadership professions have made a fortune on our obsession with getting better, failure rates remain alarmingly high.”

He also presents staggering findings in one survey, of more than 1,000 people, of those who had set goals for personal development, more than 96% of them failed.  According to U.S. News, approximately 80% of resolutions fail by the second week of February (business insider, 2017).

The other barrier to self development is Access. The platforms or individuals that offer self development programs either charge a fee that is just too high for a normal person to afford or the chances of getting to see these inspiring motivational people are just too slim for a normal person.

So we created a platform where Africans can join others on similar journeys…journey to discovering their greatness. YzeUp. We understood the theory that “mutual reinforcement from others working to improve in similar areas can be a powerful source of motivation.” We also understood that “improving on any aspect of our lives — building new skills, changing bad habits, adopting new approaches, or shoring up weaknesses — is an ongoing, arduous process.”

YzeUp is a place where one can hone in whatever new attitude, thinking, skill one needs, a place to learn from others (normal people, people that look like you and I, people that are on the growth path themselves and sometimes people who have really made it) and most importantly a place that allows reinvention, that teaches skills on how to remain relevant. Change requires practical application, it is more than a thinking exercise. We take the ” I think I will” and turn it into “I know I can”.. and give the …”If I follow the following steps”

So it made sense then to start with the offline event “how to create your personal brand” seminars. Small intimate sessions (maximum 30 pax), allow us to have a two way conversation, enough time allows us to chat with each individual after the session to understand their challenges. Sometimes all it takes is a share…and the answers that were probably staring right at us become very clear.

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”

– Sir Richard Branson

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

– Tom Peters in Fast Company

We have seen the positive effect of sharing the concept of: think of yourself as building a name, a brand, a legacy, now think about all the things you have been doing in your work, in your business, in your personal life, now that you know that you are a brand, with target audiences, with a vision, what would you change or how would you further build on your brand equity. Because you are a name, with a unique offering, you will want to be associated with the attributes that you want your target audience to see. And because of this, you will behave in a way to continuously build your brand equity. There will be some hurdles, mistakes will be made but as long as you are on a path to building that great name, you will overcome them.

“Personal branding is about managing your name—even if you don’t own a business—in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.”

– Tim Ferriss

Ganizani Consulting is the publisher of the “YzeUp, Your Greatness Awaits” platform.  YZEUP (slang Wise Up) is an interactive Knowledge Share platform designed to empower, designed in Africa to create positive outcomes. The trickle down effect let’s us share those learnings that we have gathered along the way to help others achieve greatness too.

YzeUp is an online and offline practical platform focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle. If we can create awareness, offer insights or knowledge or experiences, cause someone to take appropriate actions, shift attitudes that then create a positive outcome, then our vision would be fulfilled.

Those in Johannesburg interested in attending our sessions, contributing to a subject matter, have questions can email us at Or Visit to see when the next event will be.

Personal branding Quotes sources:

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